LISLE, Ill., Feb. 4, 2015 /PRNewswire/ -- Navistar today announced its new mission centered on maximizing customer uptime, illustrating the company's shift toward the future and its renewed emphasis on keeping customers' trucks on the road. A new marketing campaign for the International® Truck brand focused on uptime will be launching concurrently.
"Uptime means more than designing and building trucks to stay on the road longer," said Bill Kozek, Navistar president, Truck and Parts. "It's our renewed commitment to the industry to deliver innovation, tools and services that keep our customers moving."
Uptime is a commitment built on multiple levels. Emotionally, 'Uptime' speaks to the mindset and obligation of our dealers and employees as they deliver on the promise of keeping customers' trucks up and running. Rationally, 'Uptime' speaks to what International Truck can offer its customers, including:
"Uptime is a pledge by our people to deliver beyond expectations, and it's their drive to be better every day," Kozek added. "The entire International team has an unrelenting passion for delivering on our mission of uptime."
The brand's new call to action, "It's Uptime at International," speaks both to International Truck's revitalization as well as its dedication to enabling its customers to work better, harder and faster.
The initial advertising campaign will reinforce International's commitment to building defect-free trucks that stay on the road longer, supported by a top-notch dealer network delivering fast service and the industry-leading OnCommand Connection vehicle monitoring system.
New advertising will start this month in print and online publications. In addition, "It's Uptime at International" will be showcased at a series of trade shows over the next several weeks, including the Mid-America Trucking Show in March.
Navistar International Corporation (NYSE: NAV) is a holding company whose subsidiaries and affiliates produce International® brand commercial and military trucks, proprietary diesel engines, and IC Bus™ brand school and commercial buses. An affiliate also provides truck and diesel engine service parts. Another affiliate offers financing services. Additional information is available at www.Navistar.com.
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SOURCE Navistar International Corporation
For further information: Media, Lyndi McMillan, 331-332-3181, or Investors, Kevin Sadowski, 331-332-2406, Web site: www.InternationalTrucks.com