More than 1,600 International® and ICTM Bus dealer parts employees kept their luggage stowed and their workplace staffed while attending the new online “Power Up” Navistar Parts Virtual Conference and Sales Expo, held this June.
Suppliers, dealers and Navistar achieved time and cost savings, and in addition Navistar Parts sales at their conference this year exceeded last year’s sales by almost 30 percent. Power Up, Expo 2009, allowed more dealers to participate in online education sessions and interact with suppliers in the virtual trade show environment, where participants could finalize their deals via chat rooms, fill virtual bags with product literature and network with colleagues in real time.
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